Factor Anti-Resolution Campaign


Did you wake up on New Year’s Day planning to eat nothing but kale and grilled chicken in 2014?

If you’re like 45 percent of Americans, you’ve promised yourself to lose weight and eat healthier this year.

But despite our hopefulness on January 1st, statistics show we really suck at keeping these resolutions

THE STATS: How Bad We Suck at New Years Resolutions

  • 45% of Americans make New Year’s resolutions

  • 8% are actually successful in achieving their resolution

  • 75% of resolutions are maintained through first week

  • 71% of resolutions are maintained past two weeks

  • 64% past one month

  • 46% past six months

Only eight percent of Americans succeed at their resolutions? That’s kind of horrifying. So, let’s face it. Resolutions don’t work. Let’s stop putting time, energy, and half-hearted motivation into unrealistic, wistful resolutions. Free yourself from the guilt and failure! This is the Factor Anti-Resolution campaign.

Goals like “get organized” and “enjoy life” are too vague and hard to quantify. In order to make real, concrete change, you need specific, clear objectives. Want to really change your life this year? Here are the tools you need:

ANTI-RESOLUTIONS: How to make real change

#1 Make S.M.A.R.T goals

Your goals should be specific, measurable, achievable, realistic and time-based (S-M-A-R-T!). Ill-fated goals sound like “get fit” or “save money,” S.M.A.R.T goals are “hit the gym three days a week for a month” or “save $100 from each paycheck for six weeks.”

#2 Start small

Factor breakfast

Feeling overwhelmed will lead you to give up early. And we don’t blame you! Instead, think baby steps.

People who set attainable goals are more likely to achieve them.

“Start by making small changes that will have the biggest effect,” says Factor founder Nick Wernimont.

“Just eating a well-balanced breakfast every day will have an incredible impact on health and fitness.” Once you begin to see results, you’ll be motivated to take bigger strides.

#3 Reward yourself

Cheat day

You’re doing awesome! Reward yourself with a massage, a date night, or tickets to the game. Don’t suffer through four weeks of rice cakes, then scarf down a whole cheesecake.

Eat healthier, balanced meals for six days – then give yourself a slice.

“This will prevent you from breaking down and saying it’s not worth it,” Nick says. “Reward yourself at regular intervals and feel good about the progress you’re making each day.”

#4 Enjoy it


If working towards your goal makes you miserable, you won’t hold on for long. So tailor your goals to your lifestyle.

You were a high school basketball star? Then 30 minutes on the elliptical machine makes you want to punch a baby. Look for a team atmosphere like kickboxing class, or a neighborhood running club.

Nick says, “It will of course be hard at times, but isn’t that what will give you personal satisfaction at the end of the day, anyway?”

Factor can help you achieve your anti-resolutions with time-saving, energy-boosting meal plans. Learn more here.

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